2013/11/30

Pedigree - Billboard walk.

Pedigree wanted to encourage dog owners to give their pets the recommended 30-minute walk each day, so DDB Brussels used bus shelter ads to create dog-walking tour routes through Belgium's largest cities. Each walk was arranged in a loop covering about 2 kilometers, scattered through neighborhoods in Brussels and Ghent.

The effort won gold at Belgium's Creative Out of Home Awards earlier this year.

 

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